Design (for) User Experience

Well what have been misinterpreted so far even in design community comes to my notice while watching a session by Daniel Makoski. Daniel is User Experience Designer at Microsoft and a part of MS surface team. He pointed out that Liz Sanders defied the term User Experience Design.

You cannot design an Experience. You can only design FOR Experience.

Well she also defined experience in very good way. Liz says
experience is a point where users memory and dreams coincide

Well good enough. So now onwards we won't say User Experience Design but Design for (better) User Experience.